Founded in 1971 at a Placitas, New Mexico refurbished Forestry Station by Joshua Peine. A Hollywood actor, Joshua was known for Doomsday Machine (1976), The Detectives (1959) and Mr. Hobbs Takes a Vacation (1962). Tired of the Los Angeles grind and with big dreams, he hopped on his Harley Davidson and meandered his way up the California coast to Seattle and then down to New Mexico. He made friends instantly and they turned him onto the fragrant power of the New Mexico Cedar tree. 

  • In our Albuquerque Fragrance House, we believe life was meant to be an adventure, and scent makes it an experience. We create bold, long-lasting, ingredient-honest candles and fragrances to be the everyman’s luxury, that evoke feelings, memories and moods.

  • Meant for experience. 

    Scent has the power to elevate everything around us, and our products are designed to help you create (and remember) memories that make up the currency of your life. 

  • Everyman's luxury. 

    We create luxury fragrance, at an attainable price point and process that everyone can enjoy.

  • Bold fragrance for all. 

    With double the fragrance saturation and a bold scent profile, we believe in unisex scents that last (minus the headaches). 

  • Ingredient Honesty. 

    We craft everything by hand in our Albuquerque Fragrance House to be safe and clean for your home and self. 

  • Albuquerque, New Mexico. 

    The city we call home, and the community that inspires us. Over 90% of our staff have, or are, entertainers chasing their dreams – and we want to help them get there.